In the field of AI, talent mobility has always been a fiercely competitive arena. Recently, the job switch of Tim Brooks has attracted widespread attention. After working at Sora for only three months, he announced his move to rival Google DeepMind. This move is seen as a response to serious challenges facing Sora's technology, particularly in terms of generation speed and performance, which has been underperforming compared to other competitors in the industry.
Reports indicate that Sora is facing numerous technical issues, making it difficult to compete with companies like Luma, Stability, and Runway. Meanwhile, the rapid development of its competitors has made Sora appear inadequate. Tim Brooks's departure has sparked speculation in the industry, with some believing he will join Google to participate in its video generation project Veo, showcasing greater potential.
Tim Brooks's arrival marks a new strategic move for Google DeepMind in the fields of video generation and world modeling. DeepMind co-founder Demis Hassabis has mentioned a desire to achieve the "dream of creating a world simulator," and Tim Brooks will be responsible for building a new team focused on developing large-scale generative models that can simulate the real world. He stated on social media that DeepMind is committed to ambitious goals and is closely collaborating with the Gemini, Veo, and Genie teams to address "critical new challenges."
The new team's recruitment information shows that Tim Brooks is seeking research scientists and research engineers, with salaries ranging from $136,000 to $245,000. Research into world models has attracted the attention of many tech companies, as these models have the potential to create media content that can interact with users in real-time.
However, with the rapid development of AI technology, professionals in traditional creative industries are taking a cautious stance on this trend. A survey by Wired magazine reveals that many gaming companies have begun layoffs and are relying on AI to enhance production efficiency, raising concerns among creative workers. Despite this, some startups like Odyssey express their desire to collaborate with creatives rather than replace them.
In the future, whether Google can achieve a symbiosis between AI and human creativity through world models remains to be seen.
