With the rapid advancement of technology, generative artificial intelligence (Gen AI) is profoundly influencing consumer shopping habits. According to the latest consumer trends report released by the Capgemini Research Institute, 71% of consumers want to integrate this technology into their shopping experience. This trend is primarily driven by the strong demand for personalized shopping experiences and seamless digital interactions from Generation Z and Millennials.
The report indicates that nearly half (46%) of consumers are excited about the impact of generative AI on online shopping, and 75% are open to accepting AI recommendations, an increase from 63% in 2023. Additionally, over half (58%) of consumers stated they have started using generative AI tools as their preferred method for finding product and service recommendations, replacing traditional search engines. The survey also found that 68% of consumers hope AI can aggregate information from various channels to provide a one-stop shopping solution.
Despite about 70% of consumers and retail businesses viewing generative AI as a transformative technology, actual usage has not met expectations. The report shows a decline in consumer satisfaction with generative AI, dropping from 41% in 2023 to 37% in 2024. Therefore, retailers need to understand consumer expectations to effectively apply this technology in the shopping experience.
Meanwhile, consumer demand for fast delivery is increasing. Data shows that the proportion of consumers willing to pay higher fees for fast delivery has surged from 41% in 2023 to 70% in 2024. Consumers are now willing to pay 9% of the order value for delivery within two hours. 65% of consumers consider fast delivery a key factor in shopping, a trend particularly notable in countries like India, Germany, and France.
Regarding sustainability, while 64% of consumers express a willingness to choose sustainable brands, their willingness to pay extra for it is declining. The report also found that consumers increasingly desire more detailed information about the products they purchase, with nutritional content becoming a focal point of their interest.
Furthermore, AI influencers and social media are playing an increasingly important role in product discovery. One-quarter of consumers say they trust recommendations from AI influencers, and over half of consumers discover new products through social media platforms like Instagram and TikTok.
67% of consumers report noticing advertisements on retail websites or apps when searching for products. While online advertising positively influences consumer purchasing decisions, satisfaction with in-store advertising is low, with 59% of consumers finding these ads too generic to meet their specific needs.
Key Takeaways:
🛍️ 71% of consumers expect generative AI to be integrated into the shopping experience, driven particularly by the younger generation's demand for personalization.
🚚 Consumer demand for fast delivery continues to rise, with 70% willing to pay extra for faster shipping services.
🌍 Although consumers are concerned about sustainable brands, the proportion willing to pay extra for sustainable products is declining.
