Recently, a report titled "Top Ten Trends in AI Industry Development by 2025" published by Analysys revealed that Quark ranks first on the list of active AI application users in China. It is also the only AI application where users born after 2000 account for over 50%. The report indicates that the initial forms of diverse application scenarios are emerging, with major tech companies occupying the top tier of AI applications, led by Quark and Doubao.
The rankings show that products from major tech companies, such as Quark under Alibaba and Doubao from ByteDance, dominate the top tier of AI applications. In July 2024, Quark underwent a major upgrade on its mobile platform, providing users with a one-stop AI service that integrates search, creation, summarization, editing, storage, and sharing. Notably, Quark's AI search feature allows users to answer questions, create content, and summarize information through a single search box, pioneering a new form of AI search interaction.
Analysys pointed out in the report that one-stop AI applications aggregate services for users, highlighting the AI matrix effect. A one-stop AI service does not simply mean combining multiple AI functions, but requires unique product capabilities in each vertical scenario. For example, Quark's "AI Question Search" is based on its self-developed "Lingzhi" learning model, deeply integrating AI capabilities into every aspect of self-study for college students and tutoring for parents, effectively enhancing users' learning abilities.
Moreover, Quark has been deeply engaged in AI search, AI writing, and AI PPT scenarios for many years, providing more accurate and high-quality services. This is why Quark's user engagement is among the top levels in Analysys statistics.
From the perspective of user perception, Quark is also the AI application with the highest proportion of young users and the largest user base. Analysys data shows that Quark's young users (under 24 years old) account for over 50%, significantly higher than the industry average.
Analysys believes that young users are more willing to use AI applications for content creation and efficiency enhancement. Whether they are students preparing for college entrance exams or newcomers entering the workforce, Quark has become their preferred platform for engaging with and using AI applications due to its strong product capabilities.
Young users are not only the main driving force behind AI applications but also an important source of feedback for innovative application scenarios. By establishing a close connection with young users, Quark has not only enhanced user engagement but also gained further advantages for optimizing its models and upgrading its products through high-quality feedback from these users.
Looking ahead to 2025, competition in the field of AI applications will intensify. As a representative product leading the AI application track among major tech companies, Analysys believes that AI applications like Quark and Doubao need to continuously expand their user base while further validating their uniqueness to foster stronger user engagement.
