Recently, Alibaba Mama officially launched a commercial-grade AI Native application for video generation based on its self-developed Taobao Star Video Generation Model. This new tool, Taobao Star · Image to Video, is now available for Taobao and Tmall merchants. This innovative AI Native tool combines vast e-commerce data, rich design language, and industry-leading marketing expertise, aiming to promote the intelligent upgrade of the entire process of e-commerce AI content creation.
The operation of Taobao Star · Image to Video is very simple. Users only need to input a static image and a brief prompt description, and the application can directly generate a high-quality 5-second video based on its understanding of the image. The generated video can achieve cinematic lighting and shadow effects.
This tool demonstrates unique advantages during the video generation process, such as the ability to automatically identify and apply the most suitable display methods for various products, deeply understand images and user multilingual commands, strictly adhere to physical laws and action norms, and maintain clarity, completeness, and stability without shaking or distortion.
The Alibaba Mama technical team has developed a data flywheel for generation tasks, a self-developed 3D VAE, and the Taobao Star Video Generation Model from scratch, with the Tbstar-I2V model successfully applied in the Taobao Star · Image to Video tool.
Additionally, the Alibaba Mama technical team has developed a series of "AI Intelligent Creation Toolkit" for intelligent generation of text, images, videos, etc., integrated into the Wanxiang Yingzao product, which can help merchants batch generate image materials in 30 seconds, adapt virtual models at zero cost, and complete intelligent video creative tasks such as live broadcast editing, template editing, multi-video mixing, and dynamic effect generation. With the launch of this image-to-video AI tool, merchants' production costs will be significantly reduced, enabling them to operate more effectively and intelligently.
Experience Address: https://agi.taobao.com/