American cloud computing and managed services provider Rackspace Technology Inc. has launched a new generative artificial intelligence system called ICE. This system is based on large language models and can quickly analyze enterprise private data, assisting businesses in completing repetitive tasks such as customer service and lead generation. Rackspace also offers training and support to help companies fully utilize ICE. The company has previously made significant investments in generative AI technology, and the launch of the ICE system coincides with the acceleration of its generative AI strategy.