According to the latest news, Samsung Electronics is collaborating with AI pioneer OpenAI to develop a brand new "AI TV." This initiative marks Samsung's effort to strengthen its industry-leading position in the increasingly competitive television market. In response to the strong impact of low-cost television brands from China, Samsung hopes to enhance the innovation and intelligence of its products by leveraging OpenAI's advanced AI technology.
Currently, Samsung and OpenAI have collaborated on several projects, particularly integrating advanced features such as smart search, real-time translation, and wallpaper generation into their television products. With the powerful capabilities of OpenAI, Samsung plans to introduce some exciting features, including ChatGPT text generation, DALL-E image generation, and Whisper voice recognition. These features will provide users with a personalized experience, transforming the TV from merely a tool for entertainment into a smart assistant in daily life.
For example, while watching a program, users can ask the TV questions at any time to get detailed information about actors or movies, and even receive recommendations for similar shows. Additionally, Samsung's AI TV may enable multitasking, real-time translation, and personalized health suggestions. These innovations will undoubtedly attract more consumer attention and may help Samsung increase its share in the global television market in the first half of 2024.
According to market research firm Omdia's predictions, Samsung aims to launch new features for its television products through deep collaboration with tech giants to capture a 28.8% market share in the competitive market. Recently, Samsung also partnered with Google to introduce a 3D audio technology called "Eclipsa Audio," aiming to compete with Dolby Atmos.
OpenAI has not yet commented on this collaboration. Meanwhile, Apple is also considering the idea of reintroducing television products, but this plan may take more time to materialize. The partnership between Samsung and OpenAI undoubtedly brings new hope and challenges for the future development of the television industry.
