OpenAI Partners with Schibsted Media Group to Drive Innovation in News Content

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Published inAI News · 4 min read · Feb 11, 2025

Recently, the Schibsted media group announced a partnership with OpenAI, aiming to integrate content from its well-known publications into OpenAI's products, including the popular chatbot ChatGPT.

This collaboration will encompass several major newspapers under Schibsted, such as Norway's VG, Aftenposten, and Sweden's Aftonbladet and Svenska Dagbladet. Through this partnership, ChatGPT will be able to provide the latest news summaries and clearly cite sources when referencing content, making it easier for users to verify information.

The initiative by the Schibsted media group aims to disseminate its rich news content to a broader audience while enhancing ChatGPT's responsiveness to user inquiries, allowing it to better provide relevant information from the Nordic region. Previously, Schibsted had already implemented artificial intelligence technology internally to create a more engaging reading experience. For example, Aftonbladet's AI chatbot has successfully answered over 600,000 user questions about the U.S. presidential election; additionally, the company developed a personalized news summary tool to help readers stay updated on important news developments each week.

Schibsted also utilizes AI-driven text-to-speech technology to convert news articles into audio content, as well as text-to-video solutions that transform articles into dynamic multimedia content, enhancing the accessibility and impact of its content. Schibsted media group's CEO, Siv Juvik Tveitnes, stated: “This collaboration is part of Schibsted's efforts to support and strengthen news reporting. By combining our editorial expertise with OpenAI's technology and insights, we will continue to adapt and ensure that news evolves with technological advancements.”

Varun Shetty, head of media partnerships at OpenAI, also remarked: “Partnering with Schibsted further supports our goal of promoting high-quality news globally while enhancing the user experience of ChatGPT, allowing people to more easily access relevant and timely news content. This is part of our overall strategy to empower publishers and their audiences to benefit from advanced AI technology.”

Key Points:
🌍 Schibsted partners with OpenAI to integrate Nordic news content into ChatGPT.
📰 ChatGPT will provide the latest news summaries and clearly cite information sources, enhancing users' ability to verify information.
🤖 Schibsted has already implemented AI technology internally to improve the interactivity and multimedia presentation of news reporting.

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