Recently, Xiaohongshu announced a progress update on the governance of black and gray market accounts, revealing that the platform has dealt with over 3.2 million违规 accounts in the past three months. This initiative aims to curb the activities of black and gray market groups that utilize AI to generate homogeneous content, thereby protecting the community ecosystem. Xiaohongshu's governance efforts began last November, focusing on combating false marketing and the cultivation of accounts in the black and gray market.
According to the announcement from Xiaohongshu's "Shu Guanjia," these black and gray market groups typically accumulate followers rapidly by mass-publishing similar film and television content, and then profit by reselling these accounts or posting false content. This phenomenon severely disrupts the community environment of Xiaohongshu, making it difficult for users to find genuine and valuable content.
In this struggle, the governance team particularly emphasized the covert nature of "real person account cultivation." Black and gray market groups leverage AIGC (Artificial Intelligence Generated Content) large models to mass-produce content, creating a large-scale account matrix by following trending topics. This is especially prevalent in industries like travel and education, where black and gray market accounts frequently appear, posting low-quality or even malicious marketing content that misleads consumers. Such behavior not only harms user experience but also impacts the platform's reputation.
The head of Xiaohongshu's governance initiative stated that this crackdown is the platform's most stringent action against black and gray market accounts in its history. They will continue to strengthen their efforts to ensure the healthy development of the community. Through these measures, Xiaohongshu hopes to provide users with a genuine and trustworthy social platform, allowing them to enjoy high-quality content sharing and communication.
