Japanese game developer Koei Tecmo has stated that they have long been using traditional algorithmic artificial intelligence, but still face challenges in applying the latest generative AI to game development. Hisashi Koinuma, President and Chief Operating Officer of Koei Tecmo, mentioned that they have not yet integrated generative AI into their products, but are testing various future integration methods. The company is still researching the potential benefits of generative AI in game production and its contribution to creating better games.