The latest Google "helpful content" update has sparked concerns among website owners, with some reporting being pushed back in search results and a sharp decline in traffic. The update allows for AI-generated content, which has caused dissatisfaction among site owners who worry that Google is pressuring publishers to produce AI-generated garbage content or face exclusion. Google has simplified the definition of "helpful content" from "content that is helpful to people written by people" to "content that is helpful to people written by people."