In today's business environment, sales teams require diverse resources to achieve sales success. However, there's no single standard for improving sales capabilities. Some teams struggle with lead generation, while others need support closing deals. This is where Regie.ai, a startup developing sales enablement automation software, comes in. They aim to cater to diverse team needs by combining AI and human-centric communication.
Regie.ai was co-founded in 2021 by Matt Millen and Srinath Sridhar. Their goal is to build a generative AI-powered content platform that augments, not replaces, sales teams. Sridhar brings extensive software engineering experience from Google and Meta, while Millen is a former T-Mobile vice president who managed nationwide sales teams.
Since 2022, the company has expanded from offering marketing copy generation services based on OpenAI's GPT-3 model to a diversified product portfolio. Now, Regie.ai provides tools including an AI-powered sales sequence builder and a "collaborative assistant" for personalized messaging and sales prospecting. The platform aims to integrate and streamline communication across phone, email, and social media, enhancing efficiency through automation and AI insights.
Sridhar explains that Regie.ai analyzes website visits, engagement, and intent data to determine the best next communication strategy. If a buyer is ready to engage, Regie.ai decides whether AI or a sales representative should follow up, scheduling calls, emails, or social tasks accordingly. He highlights that the sales enablement industry faces two extremes: AI software promising complete human replacement and traditional software stagnant for years. Regie.ai aims to solve this.
Based in San Francisco, Regie.ai counts Crunchbase and Copado among its clients. Sridhar reveals that the company's annual recurring revenue grew by 300% last year. To further scale, Regie.ai recently closed a $30 million Series B funding round led by Scale Venture Partners and Foundation Capital, bringing its total funding to $50.8 million. This new capital will be used to expand its approximately 75-person team, particularly in engineering and customer success.
