OpenAI is planning a major integration that will change how users interact with its AI tools. According to company leadership during a Discord office hours session on Friday, the highly anticipated AI video generation tool, Sora, will eventually be integrated directly into the popular ChatGPT platform.
Sora product lead Rohan Sahai confirmed this strategic direction, stating the company is "actively exploring" integrating Sora with ChatGPT, though he declined to provide a specific timeline. This move aims to expand Sora's applications and enhance its creative capabilities.
Currently, Sora is available as a standalone web application, launched last December, allowing users to generate high-quality video clips up to 20 seconds long. Sahai explained that launching Sora as a separate application was partly to maintain the simplicity of the ChatGPT interface.
It's worth noting that the ChatGPT-integrated version of Sora may not offer the same level of control as the standalone web application. The current web app allows users to edit and stitch videos, features that might be simplified in the integrated version.
This integration is seen as a strategy for OpenAI to encourage more frequent ChatGPT usage and potentially incentivize users to upgrade to ChatGPT's premium subscription tier, which might offer higher video generation quotas.
Beyond the ChatGPT integration, OpenAI is expanding Sora's reach in several ways:
Mobile App Development: Sahai stated the company is "very keen to build" a standalone mobile application for Sora, revealing that the Sora team is actively recruiting mobile engineers. Image Generation Capabilities: OpenAI is developing an AI image generator powered by Sora, complementing its existing DALL-E 3 model. The Sora-powered image generator is believed to enable users to create even more realistic photos. Model Upgrades: The company is also developing a new version, Sora Turbo, which currently powers the Sora web application.
Since its launch, OpenAI has expanded the Sora web experience, providing users with more ways to browse community-generated video content, demonstrating the company's continued commitment to this technology.