Amazon's Prime Video recently announced it's experimenting with a new AI-powered dubbing technology to improve accessibility for some of its undubbed films and shows. This new technology combines artificial intelligence with a team of professional localization experts to ensure high-quality and accurate dubbing.
The initial pilot program will include 12 previously undubbed films, covering English and Latin American Spanish.
Among the 12 titles are the Spanish animated film El Cid: The Legend and the family drama My Mother's Lola. Prime Video aims to use AI dubbing to help more viewers enjoy a wider variety of content, breaking down language barriers and expanding its audience.
AI dubbing technology has become increasingly popular in the entertainment industry in recent years, with many streaming platforms adopting it to better serve a global audience. For example, Deepdub, which specializes in AI dubbing, counts Paramount+ among its clients; and YouTube has made significant investments in this area, recently launching an automatic dubbing feature allowing creators to translate videos into multiple languages.
Beyond dubbing, Prime Video offers a range of other AI-powered features to enhance viewer experience. For instance, the "X-Ray Recaps" feature summarizes entire seasons and individual episodes for quick review, while "Dialogue Boost" improves the clarity of dialogue, helping viewers hear potentially hard-to-catch conversations.
With continued technological advancements, the future of AI-assisted dubbing is bright. Prime Video's initiative could reshape the landscape of film and show dubbing, further promoting global content sharing and exchange.