According to Yicai Global, BMW is reportedly on the verge of a comprehensive AI partnership with Alibaba. The reported collaboration will integrate Alibaba's Tongyi large language model into BMW's new generation of vehicles launched in the Chinese market. This partnership signifies BMW's intention to leverage leading Chinese AI technology to accelerate its intelligent transformation in China.
Image Source: AI-generated image, licensed from Midjourney
Large language models have been rapidly driving the AI transformation of the automotive industry in recent years, particularly in user-facing intelligent in-car systems. By integrating the Tongyi large language model, BMW's new generation vehicles are expected to see significant improvements in voice interaction, intelligent navigation, infotainment, and deeper levels of personalized services, offering Chinese consumers a more intelligent and convenient driving experience.
