BMW Group and Alibaba Group have officially announced a significant strategic partnership in the Chinese market. Both companies will focus on cutting-edge technologies such as artificial intelligence (AI) large language models and intelligent voice interaction, aiming to develop advanced solutions tailored to the needs of Chinese consumers.
In this collaboration, Alibaba Group's Tongyi large language model will be integrated into BMW's upcoming new-generation vehicle series in the Chinese market. This will provide powerful technological support for the intelligent upgrade of BMW vehicles, injecting a "smart core." This innovative move will significantly enhance the intelligent interaction experience and overall performance of BMW models.
It is worth noting that BMW Group launched a 360-degree full-chain AI strategy in the Chinese market on March 25th. This strategy, based on digitalized production and operations, optimizes production processes and improves management efficiency, providing a solid foundation for the manufacturing of intelligent vehicles. The implementation of this strategy marks a significant step forward in BMW's intelligent transformation.
Looking ahead, BMW Group plans to achieve mass production of its domestically produced new-generation models in 2026. This model will undergo a significant intelligent transformation, featuring the first introduction of an AI large language model, empowering the new BMW Intelligent Personal Assistant and integrating an AI entity into the cockpit. This model will possess core capabilities such as anthropomorphic communication, multi-agent collaboration, and open ecosystem integration, enabling accurate intent capture, complex command parsing, fuzzy semantic understanding, and rigorous logical deduction, providing users with an unprecedented natural and smooth interactive experience.
