Amazon recently integrated more artificial intelligence into its shopping tools to encourage increased consumer purchases. The company announced a new feature on Wednesday called "Interests," designed to create a personalized and conversational search experience.
This new feature allows users to enter customized prompts into the search bar related to their interests, preferences, and even budget. For example, users could search for "model kits and accessories for hobbyists" or "brewing tools and gadgets for coffee lovers." The "Interests" feature uses large language models (LLMs) to translate everyday language into queries that traditional search engines can understand, providing more relevant product suggestions.
Furthermore, the tool works continuously in the background, notifying users of new items that match their interests and providing updates, restocking information, and deals on relevant products.
Currently, the "Interests" feature is available to a limited number of US users via the Amazon shopping app on iOS and Android devices, and can also be found under the "Me" tab on the mobile website. The company plans to roll it out to more US customers in the coming months.
The launch of the "Interests" feature is a natural progression of Amazon's continued integration of AI into its applications. It joins several other AI-powered features already available on Amazon, such as the AI shopping assistant Rufus, AI shopping guides, review summaries, and AI-generated product information.
As Amazon enhances its shopping experience, other companies are likely to follow suit, with some already beginning similar upgrades. For example, Google recently upgraded its shopping tab with a "visual matching" tool, allowing users to describe the clothing they want and the AI suggests similar products. Google also launched an AI summarization tool providing product information.
Key Highlights:
🛒 Amazon launches the "Interests" feature for a personalized and conversational search experience.
🔍 The feature uses large language models to translate users' everyday language into product queries.
📱 The "Interests" feature is currently available to a limited number of US users, with plans for wider rollout.
