Netflix recently rolled out a new AI-powered search engine to a select group of subscribers, according to a report by Bloomberg. Powered by OpenAI, this AI search engine goes beyond traditional methods, allowing users to find movies and TV shows using more than just titles, genres, or actors.
Now, users can search based on various other criteria, such as mood, to find suitable content. Thanks to OpenAI's technology, users can expect to employ natural language searches, making the process more flexible and convenient.
While AI isn't new to Netflix – they already use it to power their recommendation algorithm, helping users discover new content based on viewing history – this AI search engine adds another dimension to the user experience. Netflix is aware of potential controversies, especially concerns from creative professionals. The company has stated clearly that it won't replace filmmakers, writers, or actors with AI, demonstrating its commitment to the creative industry.
Currently, the AI search engine is in its testing phase, available only to a limited number of users in Australia and New Zealand on iOS devices. Users need to opt into the test. Netflix plans to expand the test to other countries, including the US, in the near future.
Key Highlights:
🌟 Netflix launches a new AI search engine, allowing users to find movies and shows through diverse search queries.
📱 The feature is currently in testing on iOS devices, limited to select users in Australia and New Zealand.
🚫 Netflix emphasizes that AI won't replace creative professionals, highlighting its commitment to the creative industries.