At the recently held "Quality Wins 618・Growth Strategy Launch Conference," Alibaba Mama announced a series of new initiatives to drive the success of the Tmall 618 shopping festival. This event will leverage three major AI benefits, combined with 3 billion RMB in red envelopes and other incentives, aiming to comprehensively improve brand market performance and implement the platform's "support for excellent and new brands" strategy.
Alibaba Mama stated that it will use its advanced AIGX capabilities to comprehensively improve marketing efficiency and help merchants enhance brand influence across all domains. Furthermore, Alibaba Mama will launch a "cultivate and search integration" strategy to help merchants establish a closer connection between product promotion and search traffic. This new initiative will bring merchants higher exposure and conversion rates, helping them achieve better sales performance during the 618 period.
It's worth mentioning that the "abnormal instant refund order refund policy" launched by Alibaba Mama at the beginning of the year now covers all merchants. This policy aims to identify and intercept instant refund users using AI technology, thereby reducing the refund rate. Data shows that after utilizing this net transaction capability, the refund rate of advertising campaigns has decreased by 18%. This capability is expected to be fully launched in May this year, further helping merchants reduce losses.
In addition to the above measures, Alibaba Mama has invested over 1 billion RMB in the first quarter of 2025 to support excellent merchants. Through this diverse support, Alibaba Mama hopes to help more brands stand out in the fiercely competitive market and achieve better development.
Key Highlights:
🛍️ Alibaba Mama will invest 3 billion RMB in red envelopes and leverage three major AI benefits during Tmall 618 to help brands improve market performance.
🤖 Utilizing AIGX capabilities to improve marketing efficiency and launching a "cultivate and search integration" strategy to enhance merchant exposure.
💰 Over 1 billion RMB has been invested in the first quarter of 2025 to support excellent merchants and promote the healthy development of the e-commerce ecosystem.
