Facebook founder Mark Zuckerberg predicts that the era of digitally replicated celebrities interacting with fans, powered by artificial intelligence, could arrive as soon as 2023. Zuckerberg believes that fans are eager to engage with digital personas, but celebrities might worry about potential harm to their brand image. He suggests that AI could serve as a virtual assistant for celebrities to interact with fans in engaging ways, though technical limitations currently exist. At the Meta Connect event, Zuckerberg showcased 28 AI-driven virtual characters. However, to usher in the era of digital personas, issues of brand safety and technical challenges need further resolution. Zuckerberg's vision indicates that overcoming technical and regulatory hurdles could lead to a new era in 2023, where AI-driven digital replicas of celebrities interact with fans.