Translated data: Tianhong Co., Ltd. Digital Department Director Xu Lingna stated that, with the aid of AI technology, shopping centers and department stores are transitioning towards more digital and intelligent directions. By utilizing AI, Tianhong is transforming from standardized services to personalized recommendations tailored to each individual, as well as achieving deep integration between online and offline channels, thereby revolutionizing its business model and incremental sales. Additionally, post-pandemic customer demands have become more rational, no longer simply seeking tools but considering the alignment of tools with their own business; Tianhong is also enhancing user stickiness by deeply linking with its already accumulated private domain users through personalized shopping guidance.