Recently, a series of AI-generated images featuring Hanfu-style woolen dresses have gone viral on social platforms like Douyin and Xiaohongshu. The mock-up images show models wearing light and soft new Chinese-style woolen dresses, exuding an ethereal charm. Inspired by these images, netizens have flocked to Taobao to purchase the same styles, only to be greatly disappointed upon receiving the actual products, which vary greatly in quality and fail to match the allure of the AI-generated images. This has sparked heated discussions, with allegations that some merchants selling Hanfu-style dresses have used AI images for promotional purposes without informing buyers that they are synthetic. Industry experts point out that relying solely on an AI image for product promotion could constitute false or misleading advertising, potentially harming consumer rights. Currently, the fashion industry faces numerous challenges in transitioning from AI design to actual production, as it is difficult to quickly replicate the designs shown in the mock-ups. Each link in the supply chain needs to be improved. As an AI content platform, there is a responsibility to strengthen regulation, require creators to label their work, and alert users to the potential differences between AI images and real products. The platform should also actively protect consumer rights and properly handle disputes arising from AI images. Insiders suggest that with technological advancements, there will be an increasing number of AI models tailored to specific industry needs, and the use of AI technology to enhance product presentation on e-commerce platforms will become a major trend. However, protecting consumer rights during this transformation is crucial and requires the collective effort of all parties involved.