Sweden's Klarna Launches AI Image Search Tool to Enhance Shopping Experience
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Swedish online payment and retail service provider Klarna has rolled out a series of new features, with the most notable being its AI-powered image search tool, "Shopping Lens." Users can quickly find items they wish to purchase by taking a photo, covering over 10 million products including clothing and electronics. Additionally, Klarna has expanded its "Shoppable Video" feature, offering personalized video experiences that enhance consumers' product discovery and promotion. New features also include in-store product scanning, allowing users to obtain detailed information by scanning a product's barcode, as well as cashback programs and single sign-on solutions to improve the shopping experience.
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