Firefox has introduced a new feature that leverages artificial intelligence to detect fake reviews on online shopping websites, enhancing user trust in online reviews. This functionality is provided by Fakespot, which was acquired by Mozilla, and it assigns scores to products on sites like Amazon, Best Buy, and Walmart, with higher scores indicating more genuine reviews. Fakespot employs AI to analyze multiple data points to determine the authenticity of reviews, though the specific algorithm remains undisclosed. This feature is expected to be officially launched in November with the release of Firefox 120 for both desktop and Android versions. Overall, this feature improves the online shopping experience and the credibility of reviews by utilizing AI technology, reflecting the severity of the issue of fake reviews.