As the generative AI craze sparked by ChatGPT continues to intensify, the industry's profitability challenges have come to the forefront. Companies like OpenAI and Microsoft, with their high operational costs for related products, are even losing tens of dollars monthly, desperately seeking ways to turn a profit. Microsoft's newly launched Office365 subscription bundle with integrated GPT technology, priced at $30 per month, has drawn criticism for being expensive. However, Microsoft argues that it has already invested heavily in AI products and denies overpricing. Industry insiders predict that the generative AI sector will face its first淘汰赛, with profitability becoming the key to survival. Companies are attempting to reduce costs through self-developed chips and paid subscriptions. Under the pressure of losses, generative AI products still need more time to establish a sustainable business model.