SoftBank has launched the SB Intuitions project, aimed at constructing language models (LLMs) and generative AI in Japanese for the Japanese market. The goal of this project is to promote the development of intelligent applications in Japanese, meeting the needs of the Japanese market. SB Intuitions plans to introduce advanced technology into Japan through collaboration with OpenAI and to foster local innovation. This will have a positive impact on the field of artificial intelligence in Japan, making the project worth watching.