Australian and New Zealand Retailers Actively Invest in Generative AI to Address Evolving Consumer Demands
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Translation:
The latest survey results indicate that 91% of retailers in the Australia-New Zealand region are actively investing in generative artificial intelligence to meet the evolving needs of shoppers. Millennials show a strong interest in shopping with generative AI, with 52% of millennial consumers hoping to use this technology when seeking gift inspiration. The influence of social media in the retail sector is growing, and digital channels have become an essential way to meet increasing demands. The line between physical stores and the digital world is becoming increasingly blurred, and retailers are also improving loyalty programs to enhance shopper loyalty and market share.
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