Innovative Exploration in the Indian Film Industry: Generative AI Leading a New Trend
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The Indian film industry is actively exploring generative artificial intelligence (AI) as a new approach to creativity. Amrit Thomas, Chief Data Officer at Zee Entertainment, shared how they are applying AI to create content and emphasized that AI will revolutionize intellectual property in the future. AI not only enhances creativity but also drives new developments in digital intellectual property, marking the significant role of AI in the film industry.
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