Recently, Microsoft has been promoting its own Bing chat tool through a pop-up window in the experimental version of its Edge browser when users search for the keyword "Google Bard." This move directly competes with Google's latest AI chatbot, Bard. Analysts believe that Microsoft aims to promote Bing chat in various ways to seize the initiative from Google Bard. In fact, Microsoft has been ahead in integrating Bing into its strategies.