Translated data: The Chinese e-commerce live streaming platforms are rapidly seeing the emergence of AI-generated virtual anchors. These virtual anchors can adjust their marketing strategies in real-time based on viewer numbers, are cost-effective, and easy to automate. E-commerce brands and marketing companies are beginning to widely adopt AI-generated anchors, replacing some human anchors. This trend will drive the development of AI anchor generation services and become a new trend in e-commerce marketing.