Forbes predicts that 2024 will be a year full of exploration and potential in the Asia-Pacific region, with generative AI (genAI) at the core of the innovation wave. 30% of Asia-Pacific enterprises will benefit from the transformative impact of genAI, facing challenges in work culture and data management. A quarter of Asia-Pacific B2B marketers will increase their customer engagement budgets to drive growth. A quarter of Asia-Pacific multinational corporations will emphasize customer trust, but only 5% will establish measurable trust indicators.