Getty Images Tackles Copyright Challenges with Dual AI Strategy
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The headquarters of Getty Images, located in Seattle, USA, are actively addressing the threat posed by AI technology by adopting a dual strategy to tackle infringement issues. They are suing AI image generation companies involved in infringement while simultaneously launching a new AI image generation service called Generative AI. This service allows commercial clients to create novel images, mitigating intellectual property risks, in collaboration with partner Nvidia. The purpose of this service is to cater to commercial clients such as brands, without adding AI-generated content to the image library, thereby maintaining the authenticity and legality of the image library.
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