BMW Brilliance and ByteDance's Volcano Engine Partner to Drive AI-Powered Automotive Marketing
Recently, BMW Brilliance Lynk & Co Digital Information Technology Co., Ltd. (Lynk & Co) and ByteDance's Volcano Engine have partnered to innovate automotive marketing services with the help of Artificial Intelligence (AI) technology. This collaboration leverages AI to achieve precise product matching and purchase recommendations, optimize content guidance, and enhance the user car-buying experience and dealer operational efficiency. BMW Group President and CEO in Greater China, Gao Xiang, stated that AI is key to BMW's creation of smarter and more considerate mobility solutions, and is being rapidly integrated into R&D, production, supply chain, product, service, and operations.