The cost of digital human anchors has significantly decreased, and companies like Baidu, SenseTime, and Viya have already begun to invest in the field of digital human anchors. Digital human anchors can use artificial intelligence technology to conduct live sales 24 hours a day, with costs only one-tenth that of human anchors, and often achieve better results. The application of digital human anchors is mainly focused on the local lifestyle sector, helping businesses reduce costs and increase store visit rates by providing high-quality live streaming services. The development of this technology also requires the refinement of industry standards to address issues such as copyright infringement. In the future, the prospects for digital human anchors are vast, with the potential to play a larger role in fields such as live e-commerce.