7-11 Enhances Product Planning Efficiency with Generative AI
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The largest convenience store operator in Japan, 7-Eleven, has announced that it will begin adopting generative artificial intelligence technology starting from the spring of 2024. This technology will generate text and image descriptions for new products based on store sales data and consumer feedback from social media. 7-Eleven estimates that this will reduce product planning time by up to 90%, making products more aligned with emerging trends and customer needs. The system will integrate generative AI technologies from companies like OpenAI, Google, and Stability AI to process data from customers, manufacturers, and social media. 7-Eleven anticipates that AI will generate draft proposals for new products, streamline processes traditionally handled by employees, and reduce each product's planning time from 10 months to just 1 month. The AI is expected to broaden 7-Eleven's overall product line by more quickly identifying consumer trends and needs.
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