Translated data: DreamWorks co-founder Jeffrey Katzenberg predicted at the Bloomberg New Economy Forum that generative AI will significantly reduce animation production costs, potentially by as much as 90%. He believes that AI is a tool for creative individuals and will not replace human creativity. Katzenberg stated that the impact of digital technology on the media within a decade will be ten times what it is now, with generative AI commoditizing creative elements that were previously inaccessible to artists. However, the creativity behind animation still originates from humans.