Hollywood Actors' Guild Reaches Agreement with Film Producers on the Use of Artificial Intelligence
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Translated data:
The Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) recently announced the end of a 118-day strike against the Alliance of Motion Picture and Television Producers, reaching a preliminary agreement on the use of artificial intelligence (AI) in film and television production. According to the agreement, producers may not use actors' digital likenesses without their explicit consent; each use must be compensated. The agreement also defines new concepts such as "digital replicas" and "synthetic performers," aiming to legally establish actors' rights in the application of digital technology. The industry's reactions are mixed, with some expressing satisfaction and others voicing concerns that AI technology may eventually replace human actors on a large scale. This agreement is considered the first significant safeguard for actors in the application of AI and may also mark the beginning of standard-setting in this field.
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