Translated data: Omnicom announced today a partnership agreement with Getty Images, gaining early access to generative AI capabilities. This collaboration will integrate Getty Images' advanced AI tools into the Omni open operating system, assisting marketers in creating commercially safe content. Getty Images' generative AI utilizes the NVIDIA Picasso architecture, ensuring unrestricted commercial use. This partnership aligns with the standards of the Content Provenance and Authenticity Alliance, dedicated to safeguarding the authenticity of AI assets for creators, brands, and consumers.