Translated data: Digital marketing leaders widely adopt AI tools, with 79% reporting improved return on investment. 85% of executives express confidence in AI, and 64% plan to integrate more tools into their workflows. Surveys indicate that generative AI (like ChatGPT) is popular, and companies are beginning to provide training for new technologies. However, less than 10% of marketers have yet to adopt these tools, citing issues such as data quality and unfamiliarity with the technology.