Translated data: The Spanish design agency The Clueless has introduced a 25-year-old AI model named Aitana, who boasts 121,000 followers on Instagram and earns €10,000 per month through endorsements. This move has sparked concerns about the ethics of AI-generated models and issues related to body image. Aitana's success has prompted the agency to launch a second virtual model, Maia, in an effort to sidestep the complexities associated with human influencers.