Translated data: Coca-Cola plans to launch an AI-generated custom holiday card service through the "Create Real Magic" platform during the holiday season, emphasizing interactivity. The company is not only focusing on AI but also exploring diverse experiences, connecting brands with culture to transcend traditional advertising. In terms of brand building, free tools are provided, and users' creations are featured on billboards as a reward, strengthening the relationship with consumers. Coca-Cola is shifting to an "experience and engagement" model, striving to maintain audience attention in an era of media fragmentation.