The generative AI video model RGM developed by Runway in collaboration with Getty Images is set to serve the Hollywood and advertising industries. RGM is not just a video model; it is a benchmark model provided for businesses. Companies can fine-tune RGM to build customized models, enhancing their creative capabilities and opening up new avenues for video creation. This partnership will drive innovation in AI and video generation, making it easier for businesses to produce professional, engaging, and brand-aligned content. RGM will be available to commercial users within the next few months.