According to estimates by UnearthInsight, approximately 79% of OpenAI's generative AI chatbot ChatGPT's enterprise customers opt to use the service through the Microsoft Azure-OpenAI partnership, rather than directly from GPT-4 or other channels. ChatGPT Enterprise has acquired between 22,000 and 25,000 customers in less than four months. Analysts believe that while the current adoption rate is cautious, the majority of customers are still in the exploratory phase of the technology, and the true situation will only become apparent after a year and when annual subscriptions are renewed.