Data to be translated: Amazon CEO Andy Jassy stated that generative artificial intelligence will transform customer experiences in both the company's enterprise and consumer-facing businesses. He believes that generative AI will bring significant societal benefits, making it easier for average developers and business users to utilize. Jassy added that this new technology will also further enhance Amazon's ability to predict purchase intentions and make the virtual assistant Alexa more advanced. Jassy expressed that Amazon has the opportunity to become a leader in the generative AI field.