AI technology is deeply integrated into the content market, redefining the supply side and consumer experience. In the face of the technological wave, experts urge a humanistic approach and rational consideration of human-machine interaction. Large language models like ChatGPT bring new challenges, such as issues of fake news and content bias. The content market needs to cautiously approach AI applications, seeking a balance that enhances consumer experience. In the future, human-machine collaboration will become the dominant trend in the content market, necessitating humanistic literacy and adaptive development.