Reebok partners with Futureverse to drive the development of digital fashion and gaming. This collaboration will focus on artificial intelligence and blockchain technology, with plans to launch the digital experience-driven Reebok Impact. Futureverse is a blockchain gaming startup dedicated to building an open metaverse. The CEO of Reebok stated that the partnership will allow consumers to participate in the digital evolution of products, surpassing traditional innovation boundaries, and redefining the possibilities of digital fashion.