Tencent Music has raised its prices again, leading to user dissatisfaction and ongoing debates on social media. Price hikes are often seen as a last resort to maintain growth, but user reactions have been intense, bringing the controversy to the surface once more. Tencent Music's attempt to offset declining revenue from social entertainment services through price increases faces pressure from competitors. Despite Tencent Music executives emphasizing AI applications, users question the uniqueness of its large models in enhancing the music experience.