A recent survey indicates that nearly 60% of organizations are actively implementing or exploring the potential of generative artificial intelligence in marketing. The survey also found that 62% of marketers believe generative AI will enhance human creativity, and organizations that have already invested in generative AI are allocating 62% of their budget to this technology. Marketers anticipate the widespread adoption of generative AI in the future, covering areas such as data analysis, search engine optimization, customer service, content creation, and image and video generation.