Music streaming platform Spotify has recently confirmed that it is testing a new feature that can generate personalized playlists through AI based on user-inputted text prompts. This innovative move has garnered attention on TikTok. Industry insiders analyze that Spotify's initiative is aimed at enhancing platform stickiness in the fiercely competitive music streaming market. Once officially launched, it may attract users to pay higher subscription fees by offering a more personalized music experience.
Spotify's AI-Generated Playlist Feature Testing Attracts Attention

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