Accenture has launched a Generative AI Studio in Bangalore, India, aimed at accelerating the widespread adoption of artificial intelligence and analytics technologies. The studio will offer a range of services, including methodology refinement, model management services, specialized training courses, and the introduction of its own Generative AI model, "Exchange Board." This decision is based on recent Accenture research, which found that 74% of executives plan to increase investments in AI-related areas in 2024, up from 50% last year. This move by Accenture is intended to further consolidate its leading position in the field of Generative AI, providing comprehensive AI solutions for its clients.