Expedia, the travel website, has announced an accelerated integration of artificial intelligence technology to reduce its reliance on external search engines. Chief Architect Rajesh Naidu stated that the company's goal is to allow users to conveniently plan their entire trip on a single platform. The plan involves leveraging big data and machine learning to recommend personalized travel destinations, aiming to attract more direct traffic. Expedia seeks to simplify the process for users to complete their entire travel planning on its platform and provide a more convenient service. This initiative has garnered attention as the travel industry actively explores how to utilize artificial intelligence technology.